It is not everyday that we get to meet a visionary. It was a huge pleasure to meet Jaroslav Voldrich, with firm and fun presence with whom we are able to laugh from the beginning of the conversation. The bridge for this contact was Inês whose joy and enthusiasm are contagious and who not only introduced me to the brand and its creator, as she translated great part of the conversation.
Jaroslav is the creator of the brand Trihorse, that offers mindfulness toys for children.
These toys are made of wood and they are handmade with love.
Jaroslav’s story is unbelievable as if it was taken from a heroes tale! A true force of nature, Jaroslav fell in love with wood production and when his first daughter was born, he decided to manufacture his first toy.
Later he created the amusing Ball Tracks, one of the brand’s best-seller, that delights children and keeps them entertained for hours on end. Instead of being hypnotized by a screen, they get tuned with these natural interactive toys, developing mental capacities such as concentration and observation.
Trihorse has also developed FingerCar that, I must say, is an object of mindfulness, both for children and for adults. The ideia of FingerCar is to keep the car going in a specific direction. It seems super easy, but FingerCar is built in such a way that this (apparently simple) task requires full concentration. Besides, with FingerCar it is possible to get one or more maps to use to follow a pre-defined path and/or to even draw a specific route (next level).
This toy has been studied and recommended by several worldwide psychologists, psychiatrists and specialists in child development, being considered a precious tool for cases of autism.
I also fell in love with the beautiful coin keepers each one with a different particularity:
These magnificent toys and creations are available at TriHorse’s website and they are now starting to be commercialized in Portugal.
I am absolutely delighted with this brand! 🖤