Is behavioral science a fancy expression for marketing?

Do you remember your favourite ad? What was it special about it? How did it speak to you?

I remember all of my favourite ads as I’ve always been passionate about advertisement. When I was kid, back in the 80s and early 90s, some brands made memorable commercials and I still have their jingles in my head. 

Have you ever wondered what is behavioral science and what is it used for? How affected are you by marketing?

Find out more in this article.

 

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